The NAACP x BACARDI are working together to support under-represented minorities in the beverage alcohol service, sales, and hospitality industries. Backing the B.A.R. is an NAACP initiative that awards over $100,000 in acceleration grants, education, support, and entrepreneurship solutions for minority-owned bars, restaurants, nightclubs, lounges, liquor stores, and small businesses in the process of applying for a liquor license.

If you are a minority-owned business owner with a liquor license or real liquor license aspirations and need financial, educational, or mentorship support, please apply here. Ideal grant recipients are looking for support to accelerate their business in the future.

TIMELINE:

Opens: April 15 at 9AM ET
Closes: May 24 at 6PM ET

Learn more and apply.